Create a complete commercial for a sports product/team/entity/program. Using the knowledge gained in this course, students will construct a commercial using iMovie or moviemaker software. Basic instruction on software usage will be covered in class, and individual directors will be provided throughout the project.
Creativity in advertising, the ability to communicate a specific message to a target market, and employing technology in creating marketing materials are but a few skills this project will address.
Each commercial will be accompanied by an elaborate marketing plan, identifying key elements of the marketing mix. Presentations must also include strategies for delivering the message to the target market, as well as justification for how the message is expected to affect the general audience. Your grade will be based on your ability to incorporate the required information in your project, and we will use the Technology, and Presentation Rubric posted on Canvas to asses your grade.