Mini Project

To apply the concepts learned in this course, you will continue the brand audit started in Unit IV and continued
in Units V and VI. In this unit, you will complete and submit the following sections:
Strategic Recommendations (Evaluate this brand’s sustainability over time.)
Positioning
Points-of-Parity
Points-of-Difference
Brand Mantra
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and
references pages). You are required to use your course textbook and at least one other credible reference. All
sources used must be referenced; paraphrased and quoted material must have accompanying citations.
Please use headings and subheadings as indicated above for this assignment.
Resources