Mini Project

Create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organization issue and meet the needs of the people involved. Coca Cola Limited is the company to use. Provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal's (2010) communications questions which are: 1) what am i trying to achieve? 2) how will my audience react to what i am trying to achieve? 3) will my message be resisted? 4) what do i know about my audience that will help me tailor my message? *do not include the questions/answers in a bullet or list format. Instead, integrate the responses in your paragraphs.