You aware of the repatriation of Mexicans during the 1930s, lynching, and the Latinos’ fight for civil rights?
Given the Hispanic buying power discussed in this chapter, what might retailers do to capitalize on the Hispanic consumer market?
What would your recommendations be for dealing with the behavior of the Conoco clerk in the incident at Fort Worth, Texas? What measures would you recommend to prevent such discrimination against Hispanic customers in the future?
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