Mergent Online.

For this discussion, first go to Mergent Online.
Find the pricing chart under the "Company Details" tab, then click on Pricing Summary for your selected company (Kellogg Company). Filter the time period to one year.
In your initial post, address the following:

  1. Discuss how the stock for your company is trending. Explain why the stock is in either an uptrend or downtrend.
  2. Discuss some of the factors, including environmental, sustainable, and governance (ESG) factors, that you believe have impacted the stock performance and why.
  3. Convince your peers to either invest in your chosen company or to not invest in the company. Explain your reasoning.