Media's reflection of beauty in the society

For this discussion, explain your views on the following topics (you do not need to address all of them; pick those that most interest you). I am looking for you to contribute your informed opinion on these topics. When relevant, make sure to provide specific examples to support your claims. Please feel free to pose questions of your own as well as making comments.
Topic 1 Questions
Do you feel that the media reflects or creates the ideal image of beauty in our society? Or do you think it is a bit of both? Explain what you mean.