Description
Directions,
Use elements of marketing and additional online research to complete the objectives listed below. A cover page, reference list, and plentiful in text citations using APA format (to support your facts!) are needed for this project.
Intext citation format is as follows: (Author Name, Publish Date, and page #/paragraph #).
Prompt,
Provide a detailed explanation of the below focus points in conjunction with Apple’s newest Apple Watch (Series 5).
Media/Promotional Plan
- What types of media are currently used by Apple and what do you propose should be expanded on?
- Provide examples of current media/promotions.
- Provide examples of possible new (original) media/promotion ideas.
Public Relations Plan
a. Describe the current public relations plan Apple uses.
b. Create a new public relations campaign for Apple to address their new product.