Media Management

T​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​his is for media management It is November 2024. You are a Media Consultant to the new UK Prime Minister, Sir Keir Starmer, who was swept to power in the recent UK General Election. One of Labour party’s key Election pledges was: “ …to conduct a thorough review of the status and role of the BBC, including its future funding. The intention is to implement a comprehensive reform and restructuring, to create an organisation fit for the next 100 years of public service broadcasting, including both information and entertainment, to the UK and to the world.” The PM’s office has told you (privately): “Keir thinks it’s out-of-touch, dusty and increasingly irrelevant. He says the Licence Fee is a throwback to the 20th century. It’s looking like a joke. We’ve got a big majority and a clear mandate. It’s time for change and nothing is off the table. Think Big!” Individual Assignment #​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​2 The Brief Write a report (2,000 words* +/-10%) addressing the following: • Conduct a thorough SWOT analysis of the BBC at the time of the case (50%) • What is Public Service Broadcasting (in any country)? (10%) • What should the future role of the BBC be, in the UK and globally? (10%) • What should the Job Description of the Director General of the BBC be? (10%) • What changes do you recommend to BBC programming and channels? (10%) • How should the BBC be funded? Why? (10%) • SUBMISSION DEADLINE: Sunday March 19th 2023 at 23.59pm (‘Word’ documents only, not pdfs) • No particular theoretical models/ frameworks required • You may use any content which is relevant, from this Module or other learnings • Present your work clearly and professionally; no particular structure required • All sources must be cited - APA7 Referencing 2,000 words +/- 10% Word Count Excludes Cover page​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​, Contents page, References and any Appendices