Measuring whether Japanese have negative attitudes towards agricultural products from Fukushima by using Implicit Association Test (lAT)-

Measuring whether Japanese have negative attitudes towards agricultural products from Fukushima by using Implicit Association Test (lAT)- Paper details: would like to examine Japanese stereotype of Fukushima which may underlie a kind of purchase avoidance behavior towards agricultural products from Fukushima - So, I think that Implicit Association Test (lAT) would be a good method to achieve this goal- If Japanese still have a negative stereotype of Fukushima, at which level such a stereotype is about, general concept of "Fukushima" or specific products from Fukushima (such as agricultural products)? Furthermore, how is knowledge of radiation related to it? Anyway, I would like to first to measure whether Japanese have negative attitudes towards agricultural products from Fukushima by using lAT.