Measuring effectiveness of banner on Facebook fanpage for online women fashion brands.

Measuring effectiveness of banner on Facebook fanpage for online women fashion brands. Order Description **Structure** 1.Exec Summary ( approx half page) 2.Introduction ( support by secondary research) -Context - background analysis, problem definition, etc 3.Aims/Objectives/research question Aims: To measure effectiveness of banner on Facebook fan page Objectives: • To measure target audience preference toward their favourite fanpage • To identify which timing is suitable for posting banner • To identify the range of banner posting • To study sale and promotion banners, which one is the most effective for customer purchase intention • To study inspired banners, which one is the most effective to increase brand awareness and to have positive mind-set toward brand image • To study engagement banners, which one is the most effective to reach target audience and increase interaction between target audience and brand page 4.Method ( support by secondary research) —> Qualitative method ( 2focus group, 5 respondent each ) support by using theory or framework 5.Ethical Considerations ( approx 1 page ) 6.Primary Research -Respondents (sample) Target respondents are female who has experience in online shopping and using Facebook. We have 2 focus groups, 5 respondents each, group1: EU and Non EU group2: Asian 7.Analysis and Findings ** I attached the focus groups file that I already interview ( 2 groups ), you have to analyze both groups supporting by the objectives of this paper.( as you can see in the objective part)** The analysis should be match with the objective and what we want to know as well. 8.Discussion of findings 9.Recommendations 10.Conclusions 11.Appendix PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)