Provide a statement that addresses your reasons for transferring and the objectives you hope to achieve. (3000 character maximum)
Applying: MCC (Media, Culture, Communications) Major at NYU
https://steinhardt.nyu.edu/departments/media-culture-and-communication
Outline:
- Hook (3 sentences at most)
a. Personal experience w/ being advertised to
i. Differences in how luxury brands are advertised and how people use them to express identity
b. Controversial statement - Your interests / goals:
a. Advertisement and the effect on consumers
i. Luxury goods sales to individual consumers, specifically fashion - Need to persuade the customer that it’s worth the money
b. https://steinhardt.nyu.edu/programs/media-culture-and-communication/mcc-internship-program - mention 2-3 companies interested in working for
i. Choose one connected with this topic - Things you have already done to move towards this.
a. Submitted marketing minor at my present university
b. Planning to do winter or summer internship focusing on marketing
c. Learned about Consumer behavior in my principles of econ class
d. Fintech internship in HS - describe
e. Bank internship in HS - mention - Your current school does not support these goals
a. Current university splits these disciplines across schools (Marketing in the business school and Communications another)
b. Location - current uni not in city centre
c. No fashion courses - How does the MCC program support these?
a. Contacts w/ local firms
b. Courses you’re excited to take (eg fashion course not available at current uni)
c. Being in NYC and career opportunities
d. Mention internship placement from previous
e. Classes or professors focused on your research interests (advertisement for luxury goods) - Conclusion
a. How excited you are to attend
b. This program will help me achieve these goal