Mass print media advertisements

Background You are working for Creative Advertising Agency as the Accounts Executive. Recently, your agency was contacted by the ABC College (see the case study information given under Additional Information section) to develop print advertisement for the following: • Sydney Based Student News Paper • an Indian Magazine circulated in Sydney • Multicultural Event taking place at Darling Harbour The reason for these new ads is due to the introduction of their highly anticipated Commercial Cookery course. ABC College wants to capitalise the opportunity by placing advertisements in various channels (see above). Read the ABC College Background information given in the Case Study Information ?Task 1 You are meeting with the Marketing Manager (your trainer will play the role of the Marketing Manager) of ABC College to confirm central idea, technique/s for expressing the idea/concept and mass print media to be used During your discussion with the Manager, you must collect the information that you will use in the Creative Brief (see the Template below). Creative Advertising Agency – Creative Brief Template The background of the client and campaign The intended target audience (everything we know about the audience (demographics and psychographics) The purpose of the advertisement (the desired reaction of the target audience – how we want to make them feel, what action we want them to take Any mandatory inclusions (logo, warning statements etc.) Reasons to buy the product or service Any research that may be required to ensure that claims and statements are true and accurate Confirm budget requirements for creating the advertisement/s • Writing costs • Graphic design costs • Printing costs Legal and ethical constraints to consider • Anti-discrimination laws • Copyright laws • Advertising code of practice • Consumer laws • Advertising Code of Practice • Marketing Code of Practice BSBADV509 – Assessment 1: Assignment, v1, March 2017 © Apex Institute of Education Page 7 of 12 Schedule Deadline Review of initial rough sketch Finalise advertisement (mock-up) Present the mock up to the client Final artwork for print advertisement to be delivered by ?Task 2 Once you have finished collecting the information, next step is to create artwork for print advertisement a. Create draft artwork for all three advertisements b. Check the content of the advertisements to ensure it contains research data, visual evidence, address and contact details of the purchasing outlets, testimonial statements, requirement to specify the target audience c. Show the draft artwork to the Marketing Manager of ABC College to gain approval Use desktop publis