Pick a poster ad and analyze it in terms of Maslow’s theory of needs
Analyze the visuals (images)
· Analyze the copy (headline+ body text)
- Which need(s) does the advertisement focus on? Elaborate in
your analysis - What is the feature of the product?
- What is the benefit?
- The Shopping List of Needs focused on 15 needs, which of these are present in the ad campaign you have
selected?
-List the competition (direct, indirect)