Mary Kay, Inc. initiated operations in India

Mary Kay, Inc. initiated operations in India in 2007 with a full marketing launch in early 2008. By 2009, the
company was offering 90 products in India through its direct selling organization composed of 4,000
independent sales representatives. This video case features Mary Kay executives offering different
perspectives, based each of their particular roles in the company, on India, the Indian target market, as well as
the company’s culture, organization, product offerings and branding.
1- Based on the information provided in the video case, do you consider Mary Kay to be a global brand?
Please explain your point-of-view.
2-Please explain the Mary Kay corporate culture, as presented in the video case, and how it fits into the Indian
market.
3-What particular challenges did Mary Kay face when the company decided to launch its products in India?
4-Mary Kay President, Asia-Pacific, K. K. Chua, referred to the similarities and differences that he perceives
exist between India and China. Please describe those similarities and differences in the two markets.
5-According to the Mary Kay executives, what did the company need to do to be successful in India? What
guidelines did they follow/ what factors did they consider when launching their product-line in India?