Marketking

There are times when the best strategies are simply unplanned and happen. When these “emergent” strategies are born (often out of conflict) it is important to be flexible in order to be successful. It is also important to be sure to determine factors to success. This week we will discuss how these items affect overall strategy.

Have you observed a case of successful emergent strategy in any field? Briefly describe the events. Why was the strategy successful?

Full Answer Section

    This emergent strategy was successful for a number of reasons. First, it was responsive to the changing needs of the market. As more and more people were using the internet to watch movies and TV shows, Netflix needed to offer a service that could meet that demand. Second, the streaming service was convenient for customers. Customers could watch movies and TV shows whenever they wanted, without having to wait for a DVD to arrive in the mail. Third, the streaming service was affordable. Customers could subscribe to the service for a monthly fee, which was much cheaper than buying DVDs.

Netflix's emergent strategy has been very successful. The company has grown from having a few hundred thousand subscribers in 2007 to over 220 million subscribers in 2023. Netflix is now one of the leading streaming services in the world.

Another example of a successful emergent strategy is the development of the COVID-19 vaccine. When the COVID-19 pandemic began in early 2020, there was no vaccine available. Scientists and pharmaceutical companies began working on a vaccine immediately, but it was clear that it would take some time to develop and test a safe and effective vaccine.

In the meantime, governments and businesses began to implement a variety of measures to slow the spread of the virus, such as social distancing, mask mandates, and lockdowns. These measures were successful in reducing the transmission of the virus, but they also had a significant impact on the global economy.

In December 2020, the first COVID-19 vaccine was approved for emergency use. This was an emergent strategy, as it was not common for vaccines to be developed and tested so quickly. However, the COVID-19 pandemic was an unprecedented event, and it required an unprecedented response.

The COVID-19 vaccine has been very successful. It has been highly effective in preventing serious illness, hospitalization, and death from COVID-19. The vaccine has also helped to reduce the transmission of the virus, which has allowed governments and businesses to begin to reopen and normalize their operations.

These are just two examples of successful emergent strategies. Emergent strategies can be successful when they are responsive to the changing needs of the market, when they are convenient for customers, and when they are affordable. Emergent strategies can also be successful when they are necessary to address an unprecedented event.

Factors for success of emergent strategies

There are a number of factors that contribute to the success of emergent strategies. These factors include:

  • Flexibility:Emergent strategies require flexibility, as they are often developed in response to unforeseen events. Organizations need to be able to adapt their plans quickly and efficiently in order to be successful with emergent strategies.
  • Communication:Emergent strategies require effective communication between employees at all levels of the organization. Employees need to be able to communicate effectively with each other in order to develop and implement emergent strategies.
  • Collaboration:Emergent strategies require collaboration between different departments and teams within the organization. Employees need to be able to work together effectively in order to be successful with emergent strategies.
  • Learning:Emergent strategies require organizations to be willing to learn from their mistakes. Organizations need to be able to identify and correct any problems with their emergent strategies in order to be successful.

Conclusion

Emergent strategies can be a powerful tool for responding to change and achieving success. However, it is important to note that emergent strategies are not always successful. It is important to carefully consider the factors that contribute to the success of emergent strategies before implementing them.

 

Sample Answer

   

Yes, I have observed a case of successful emergent strategy in the field of business. In the early 2000s, the company Netflix was primarily a DVD-by-mail service. However, as the internet became more popular, Netflix realized that it needed to adapt its business model. In 2007, Netflix launched a streaming service that allowed customers to watch movies and TV shows instantly online.