marketing strategy of a sporting organisation

Order Description Choice: Real Madrid (Football team) The report can focus on any aspect of sports marketing – and could include a professional football team, a sports brand such as Adidas (although if you choose a large company like Adidas, make sure that you focus on one aspect of their business – otherwise you may find that you have too much to do), or a local team or league that you are involved with. The important thing is to demonstrate the application of sports marketing principles. Select a sporting organisation with which you are familiar and identify, summarise and assess the marketing strategy and tactics used by this organisation – in the context of one of the features described above. You should: - Illustrate the practice of contemporary marketing and sports marketing principles used by your chosen organisation. - Describe the choice of tools and media used by the organisation to convey messages to target audiences. - Evaluate the configuration of the marketing mix used to reach the target audience(s). - Critically assess the changing nature of contemporary marketing within your chosen organisation.