In this module, you are to take the role of a newly appointed marketing research consultant at a research
agency in London. Etsy is your client.
Etsy is an expanding online retailer based in the USA. Etsy’s original focus was on handmade and vintage
craft supplies and products. Later, the company expanded and relaxed its criteria of products it can trade
in its marketplace to cover almost every product type. Recently, the fortune magazine rated Etsy is the
16th fastest growing company in the world. Etsy is interested in advancing its market presence in the UK,
as one of its most vibrant international markets. To increase the number of UK buyers in its marketplace,
Etsy wants to conduct some research into online consumer behaviour there. Possibly, you can focus on
unrevealing the factors that affect consumer purchasing behaviour in the UK.