Marketing Research

Marketing Research Answer each question completely. Question 1. 10 points. You own an elegant, high-priced restaurant in your area and want to improve the level of service offered by your thirty-person staff. How could observational research help you accomplish this goal? Question 2. 10 points. Which type of research would be most appropriate in the following situations, and why? a. A fast food restaurant wants to investigate the effect that children have on the purchase of its products. b. The director of tourism for your state wants to know how to use her promotion dollars effectively.