The student must develop a Marketing Research project based on a clear marketing problem or opportunity, detailing the objectives, and explaining why they chose their research design method and how they arrived at their results.

Instructions and Grading Criteria

• Discuss the marketing relevance of the research question you will be developing (20%) • Explain why you chose the specific research design selection and the sample design methods (20%) • Discuss the development of the questionnaire or the choice of secondary data (20%) • Analyze and interpret the data using a specific conceptual model presented in your work (20%) • Build a strategic marketing recommendation to appropriately address the targeted market segment (10%) • In addition, 10% of the grade will be allocated to the structure of the work.’