Marketing Presentation

Marketing Presentation Your task For a brand of your choice but not Coca-Cola, Nissan Leaf, Red Bull or any coffee shops you are to give a ten minute presentation describing • The customer needs the product/service meets • How it is differentiated from its competitors • The market segments it targets • How it is positioned in that market • The main factors in the environment that are likely to impact on the brand. • Outline how they might alter their marketing mix to cope with the factors discussed above Presentation Date The presentation should be of 10 minutes length. Tips • No more than TEN power point slides, you will be marked down if vou use more • Focus on ONE market only, making it clear which market you are talking about (e.g. McDonalds operates in many different markets throughout the world, choose one) • Make full use of support material • Proof read your work (spell check AND read it!) • Clearly identify the sources of information you use • Reference it carefully using both in text citations and a list of references at the end • Read the marking scheme overleaf carefully Your task For a brand of your choice but not Coca-Cola, Nissan Leaf, Red Bull or any coffee shops you are to give a ten minute presentation describing • The customer needs the product/service meets • How it is differentiated from its competitors • The market segments it targets • How it is positioned in that market • The main factors in the environment that are likely to impact on the brand. • Outline how they might alter their marketing mix to cope with the factors discussed above Presentation Date The presentation should be of 10 minutes length. Tips • No more than TEN power point slides, you will be marked down if vou use more • Focus on ONE market only, making it clear which market you are talking about (e.g. McDonalds operates in many different markets throughout the world, choose one) • Make full use of support material • Proof read your work (spell check AND read it!) • Clearly identify the sources of information you use • Reference it carefully using both in text citations and a list of references at the end • Read the marking scheme overleaf carefully FEEDBACK Introduction/ 1 2 3 4 5 establishing rapport Describing 1 2 3 4 5 customer needs Describing 1 2 3 4 5 differentiation Describing 1 2 3 4 5 market segments Describing 1 2 3 4 5 market positioning Explaining 1 2 3 4 5 environmental changes Possible marketing 1 2 3 4 5 mix changes Supporting 1 2 3 4 5 material/slides Referencing 1 2 3 4 5 Quality of 1 2 3 4 5 written work COMMENTS 1 Poor 2 Satisfactory 3 Good 4 Very good 5 Excellent