Marketing Plan: Product or Service: Apple Inc.

College of Doctoral Studies University of Phoenix
MKT/711: Marketing and Managing the Customer Relationship
Dr. Scott Goldberg
August 22, 2022
Product or Service Summary
Apple Inc., located in Cupertino (Silicon Valley), California, is a top multinational technology corporation well known for its consumer electronics such as iPhones, iPads, Apple
Watch, Apple TV, iOS, and Macintosh, among other well-known brand subsidiaries (Levy, 2022). The product segment of Apple regarding its iPhone and iPad contains a total of $47.29 billion as of the third quarter of 2022 (Rossolillo, 2022). With demand remaining high for its iPhone products incorporating new advanced eye retinal recognition to complement its facial recognition security into its product line will propel Apple Inc. to stay ahead of its competition (Pocket-lint.com, 2022).
This new service will appeal to tech-savvy buyers as a direct sales company.
Internet-based gadgets place a viable objective intercession to offer comfort correspondence with Apple gadgets such as new age retinal recognition security measures (Pocketlint.com, 2022). This IT setting begins more handle procedures, and this has made stunning entryways for them to join the market stage. This entryway becomes stacked with multi-layered as a rule of Apple showcasing. Using the latest documentation techniques benefits clients from the best open entryways in dealing with the favorable spot and cost for rental work environments. Concerning institutional ground, promoting motivation for social settings does not continue in the long run. The parts of the morally based Apple working environment will illuminate the sales cast in all course parts headway for iPhone. This association has offered more endeavors in the USA and various countries. When determining its marketing objectives, Apple should follow the SMART framework—specific, measurable, achievable, applicable, longevity, and time-based objectives (Peter, 2018).
Therefore, to attain the viability of the intended market strategy, various aspects such as research of market trends, size, growth potential, and how the customers are segmented. A target audience leads to intensive marketing determination and higher conversion when utilizing a direct sales model. By creating buyer persona outlines with characteristics mutual to its target audience, the business can define data such as demographics, location, interests, purchase intent, and other applicable material for its target audience (Wright, 2017).
According to Allen (2022), "Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand, including paid, earned, and owned media" (para 2). Additionally, integrated market research must also concentrate on more younger individuals craving new technology. Apple's new retinal recognition security will accompany its facial recognition application becoming a successful and profitable venture to keep Apple ahead of its competitors. References
Allen, R. (2022). What is integrated marketing? https://www.smartinsights.com/traffic-buildingstrategy/integrated-marketing-communications/what-is-integrated-marketing/
Levy, S. (2022). Apple Inc. American company. https://www.britannica.com/topic/Apple-Inc
Peter, J. P. (2018). A preface to marketing management, 15e (15th ed.). McGraw-Hill Higher
Education.
Pocket-lint.com. (2022). What is Apple Face ID and how does it work? https://www.pocketlint.com/phones/news/apple/142207-what-is-apple-face-id-and-how-does-it-work
Rossolillo, N. (2022). Apple loses steam, but iPhone demand remains strong -- Is the stock a buy?
https://www.fool.com/investing/2022/07/29/apple-loses-steam-but-iphone-demandremains-strong/
Wright, A. (2017). What is a ‘buyer persona’ and why is it important?
https://www.socialmediatoday.com/news/what-is-a-buyer-persona-and-why-is-itimportant/507404/