Marketing Plan Final Draft

Order Description For this assignment, you will edit the marketing plan section drafts created previously, and combine them into a complete marketing plan by following these steps: 1. Write a 1-2 page Implementation section that lists the major steps that must be taken to put the plan into action, and the expected deadlines to complete those steps (up to 8 points for completing this section). This section may be very simple; please refer to the Sample Marketing Plan (FILE ATTACHED) for an example. 2. Write a 1 page Executive Summary that includes highlights from each section draft, told in such a way that a business leader could read only this page, and comprehend the basics of your marketing plan (up to 7 points for completing this section). *** I WILL ASSEMBLE ALL SECTIONS, PLEASE SKIP THIS STEP, JUST DO 1 AND 2 *** 3. After editing, assemble all section drafts into a single document, following this order: ? Cover page ? Executive Summary ? Business Mission ? Situation & Competitive Analysis ? SWOT Analysis ? Marketing Objectives ? Target Market Strategy ? Marketing Mix: o Product/Service description o Promotion o Distribution o Pricing ? Implementation ? References You can earn up to 12 points for accurately assembling all sections into a single document, paying attention to flow and continuity from section to section. As with the prior section drafts, please demonstrate your grasp of the marketing terminology and concepts you have learned in this course. *** THIS IS A CONTINUATION AND FINAL ASSIGNMENT, PLEASE REVIEW ADDITIONAL ATTACHMENT OF ALL SECTION DRAFTS ASSIGNMENTS *** Points Possible: 50 LEVEL 3 27 points = completeness of content 15 points = appropriate use of marketing terminology and concepts 8 points = utilization of Level 3 writing guidelines