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Marketing Plan
Week 6 – Marketing Plan
In this final piece of the Course Project paper, you will develop a brief marketing plan for the product or service. In this section, the paper should do the following.
Identify the overall marketing goals.
Identify three to five specific marketing objectives (these should be specific, measurable, achievable, realistic, and have a time element).
Identify specific marketing strategies for achieving these objectives and goals, including
Product strategies (what the product will look like);
Distribution strategies (how you will distribute the product or service to the target market);
Promotion strategies (how you will promote the product or service); and
Pricing strategies (how you will price the product or service).
You should clearly articulate how its intended strategies satisfy the needs of the target market.
This assignment is due in Week 6 via a Word Document Submission.
Please Note: All Submissions will use “TurnitIn” software to check for Similarity. No Submission should exceed a 25% Similarity Score even with citations. It is best to write in your own words what you have learned from your research vs. trying to paraphrase or copy/paste with quotations/citations.
Remember that the Course Paper assignments will be compiled into the complete Course Project paper, due in Week 7.
Sample Answer
Marketing Plan for a New Vegan Restaurant
Executive Summary
This marketing plan outlines a comprehensive strategy for launching a new vegan restaurant, “Plant-Based Paradise.” The restaurant will offer a diverse menu of delicious, healthy, and sustainable plant-based dishes. The target market includes health-conscious individuals, vegans, vegetarians, and flexitarians. The marketing plan focuses on digital marketing, social media, public relations, and community partnerships to create brand awareness, attract customers, and foster loyalty.
Target Market
- Health-conscious individuals: People who prioritize health and wellness.
- Vegans and vegetarians: Individuals following plant-based diets.
- Flexitarians: People who primarily eat a meat-based diet but incorporate vegetarian or vegan meals.
- Local community members: Residents and businesses in the surrounding area.
Marketing Objectives
- Brand Awareness: Increase brand awareness by 20% within the first six months.
- Customer Acquisition: Attract 500 new customers within the first three months.
- Social Media Engagement: Increase social media followers by 25% within the first year.
- Positive Reviews: Achieve an average rating of 4.5 stars on review platforms.
- Repeat Business: Increase repeat customer visits by 20% within the first year.
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