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Marketing managment
Marketing managment
Demonstrate and assess a company of your choice from the perspective of Marketing Management. Your chosen company should be an internationally operating but locally/regionally present company.
Your analysis should include the following marketing concepts, where applicable, and a justification for their use.
- Strategic options -
- Market Analysis
- Marketing Mix analysis
- Product Life Cycle analysis
- Understanding of Buying Behaviour
- Marketing Communication Mix analysis
- SWOT analysis
- Channel Management
- Online Marketing
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