Marketing Management; Based on Zappos – Happiness in a box

Marketing Management; Based on Zappos – Happiness in a box Order Description The coursework is about Zappos, "Happiness in a box" . Please read attached file which contains 3 different files. Emphasis on the Assignment Guidelines IMLO's and Tasks, Underlined and coloured very important. Please use refrences mentioned in presentations , i.e Kottler, Fodness etc You are required to write an academic essay Based on Zappos – Happiness in a box Assessment is against specific criteria from the module learning outcomes IMLO 1 Critically discuss the relevance of theories of consumer and buyer behaviour to different marketing situations Task 1 Critically discuss the relevance of theories of consumer and buyer behaviour at your chosen organisation.  Compare consumer theories of buyer behaviour with business buying behaviour theories  (20 marks) IMLO 2 Demonstrate an understanding of the contribution of marketing to different types of business organisations Task 2 Explain how marketing contributes to your organisation.  Give examples of a marketing contribution at two additional and different types of business organisation  (20 marks)