For this journal post, refer to Exhibit 6.4 Factors Affecting the Consumer Decision (page 144).
While referring to Exhibit 6.4, match the individual factor with the category. For example, match Product with Marketing Mix.
FAMILY
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MOTIVES
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LIFESTYLE
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CULTURE
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TEMPORAL STATE
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ATTITUDES
2.SELECT ONE OF THE LISTED SOCIAL FACTORS AND EXPLAIN HOW IT THAT MIGHT AFFECT THE CONSUMER DECISION PROCESS AS IT RELATES TO YOUR SELECTED GOOD.
3.SELECT ONE OF THE LISTED PSYCHOLOGICAL FACTORS AND EXPLAIN HOW IT MIGHT AFFECT THE CONSUMER DECISION PROCESS AS IT RELATES TO YOUR SELECTED GOOD.