Marketing challenges and development solutions
As a marketer, you will face many marketing challenges and develop solutions. Marketing research helps you test if your solution works. In this project, develop a solution for a marketing problem of a brand you are familiar with – and think of a research plan for checking whether your solution works.
What is your favorite brand?
What is the marketing problem of your favorite brand? (150 words)
Suggest a solution (200 words)
How do you check whether your solution works? (150 words)
My favorite brand is Nike. I love Nike because they are a company that is constantly innovating and pushing the boundaries of what is possible. They are also a company that is very passionate about their products and their customers.
One of the marketing problems that Nike is facing is that their brand is becoming increasingly commoditized. There are many other athletic brands that offer similar products and services, and it is becoming more difficult for Nike to stand out from the competition.