Marketing Blog Questions

Marketing Blog Questions DF 4.1 1. Discuss the difference between high and low involvement products. 2. Post urls to images/outline examples of a high and low involvement purchase that you have made. Poulos, M 2007, Buyer behaviour, Pearson Education Australia, Frenchs Forest, N.S.W. Proctor, T 2000, Strategic marketing, Routledge, London. DF 4.2 1. What kind of innovation adopter are you – does this change in different product types? 2. How is digital technology changing your purchase behavior?