Marketing Assignment

Marketing Assignment Aim: Conduct a marketing analysis of Haigh’s Chocolates http://www.haighschocolates.com.au/ •Go to the website •Describe the marketing background of the company • Key information about the industry with references • What type of a company? • Their business • Sustainable practices- environment, society, resources use, etc • Sustainable practices- Discuss at least 5 things that company does to contribute to sustainability •Analyse the main products, services, suppliers and customers of the company - What is their product? - Product portfolio - Services they supply - Who are their suppliers? - Who are their customers? •Describe the following marketing strategies used by the company - Pricing / what’s their pricing strategy With references - Promotion /what type of promotions do they use- Think about Promotion MIX- Not just Advertising - Distribution / How do they distribute their product/ selling points/ logistics Compare the marketing mix to its competitors • What is their competition?...(types of competitors: Direct/indirect) • What is their marketing mix? •Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects •References- use in-text references where you use theory or referring to other literature •Appendix: Include a Swot analysis and positioning chart •SWOT analysis—Internal and external env. •Positioning chart- Where your company among competitors