Marketing: Answer the questions

  Answer the following questions: Students are to respond to the following statements and questions with a minimum of a 300 word initial response (and citations) by Wednesday. Responses are to be based upon the assigned readings for the most part, student experience as a marketing professional or as a customer are welcomed after clearly demonstrating competence in assigned materials. Responses to fellow students are to be a minimum of 100 words with graduate level comments and resources. Discussion: My personal definition of the connection between customer experience and marketing research is: Consider a small company that you have been a customer for (more recent the better) and identify a problem or opportunity they might have that could be solved through market research. Connect the Magna Carta, the Chapter and the Disney article, what connections can you make between these? List three questions from what you have learned so far for your instructor and fellow students. Reference: Babin, B & Zikmund, W. (2016) Essentials of Marketing Research. Cengage Learning, Boston.