Marketing and Communication

Marketing and Communication Order Description The typology of critique in marketing outlined in the lecture divides critical approaches to Marketing into 4 categories: functional, intellectual, political and ethical critique. Consider one marketing management concept or principle such as the marketing mix (the 4Ps), segmentation, targeting and positioning (STP), consumer orientation, or any other principle or concept. Critically evaluate it using one or more of the relevant categories of critique in marketing listed above. Your critique should be balanced and supported by reasoned argument and, where appropriate, by examples.