Marketing an event experience is different to traditional marketing of services and products

? Identify three (3) critical issues which are unique to event marketing and discuss the implications of these on the planning of event marketing campaigns. ? Use relevant theory and case study examples in your response. Below Expectations (Z) Meets Expectations (P – C) Exceeds Expectations (D – HD) Introduction: the essay topic is introduced clearly and concisely. Essay Body: discusses relevant content for topic. Essay Body: provides deep analysis and thought provoking discussion. Essay Body: draws on appropriate industry examples to underpin arguments. Essay Body: well supported by appropriate academic literature. Conclusion: ties up discussion clearly and concisely. Appropriate use of event & marketing-related terminology. Well-structured essay; logic and flow through the discussion. Spelling, punctuation, sentence structure and grammar. Correct formatting of in-text citations and reference list.