Description
Essay Question
You are the CEO of a company that just came up with a “new product and/or brand.” First, explain the product; you may want to explain it in great detail (product features, target market, competitors, substitutes, etc.) if these factors will affect the digital marketing strategy and tactics. Then in detail explain your digital marketing strategy and tactics in respect to e-commerce, social media platforms, social media content, digital advertising, SEO, email marketing, influencer marketing, as well as other forms of content marketing (user-generated content, case studies, white papers, webinars, podcasts, etc.).
Tips:
It is certainly harder to come up with a new product than just a new brand which is why I am more likely to give more points to the person who is able to achieve the more difficult task.
While I do give the creativity side of this question some points the majority of points will come from how comprehensive your answer to this question is.
If you want to submit a logo, product drawings, etc. go ahead and submit that.
For this question, I want you to strictly focus on digital marketing strategies and tactics. However, if you have an absolutely great marketing idea (not related to digital marketing) then go ahead and submit that.