Marketing

After reviewing the materials below, please share any excerpts you may have found especially useful or
interesting and tell why.
CRITIQUES OF MARKETING
Philip Kotler on good and bad aspects of marketers (8:35)
https://youtu.be/4CO1RV4KYv8 (Links to an external site.)
ETHICAL ISSUES
Marketing & Business Ethics (http://wwmr.us/support/BusinessEthics.pdf)
Google's Quest for Better Managers (http://course.wwmr.us/readings/GoogleOxygen.pdf)
Distilling the Wisdom of CEOs (http://course.wwmr.us/readings/CEOWisdom.pdf)
Global Challenges: Where to Begin? (http://course.wwmr.us/readings/begin.htm)
We Are All Related: Family Roots Run Shallow (http://course.wwmr.us/readings/roots.htm)
21 Solutions to Save the World (http://course.wwmr.us/readings/solutions.htm)
CROSS-CULTURAL RELATIONS
Booklist on the Science of Culture (http://course.wwmr.us/readings/CultureBooks.pdf)
Culture Comparisons by Country (http://geert-hofstede.com/countries.html)
How to Explain Americans (http://course.wwmr.us/readings/ExplainAmericans.pdf)
GLOBE Study on Leadership & Culture (http://www.ccl.org/leadership/pdf/assessments/GlobeStudy.pdf)
Kiss-Bow-Shake (http://course.wwmr.us/readings/Kiss-Bow.pdf)
World Business Culture http://www.worldbusinessculture.com/