The global COVID-19 novel coronavirus pandemic has impacted the education sector and made a lot of challenges for universities in addition to some opportunities as well. Assume that you are working as a marketing consultant for one of the universities in the UAE (let us give it a name ABCU) and this university faces such threats and your duty is to recommend some potential market segments other than the traditional ones.
• Introduction
• Explain in details the recommended market segments.
• Each potential target segment must have a name that reflects the content of the target segment.
• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.