1) Find three marketing-oriented facts on international, markets that you did not know existed or were
available. Record on one page and show sources
2) Explain how you might use different types of research (Focus groups, observation, survey, and
experiment) to forecast market reaction to a new kind of disposable baby diaper, which is to receive no
promotion other than what the retailer will give it. Further, assume that the new diaper’s name will not be
associated with other known products. The product will be offered at competitive prices.
3) Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new
brand that is not entering the life cycle at the market introduction stage.
4) Discuss how you might use the new product development process if you were thinking about offering
some kind of summer service to residents in a beach resort town
5) Discuss why economies of scale in transportation might encourage a producer to include a regional
merchant wholesaler in the channel of distribution for its consumer product.
6) Explain which transportation mode would probably be most suitable for shipping the following goods to
a large Los Angeles dept. store