Marketing

  This assignment is about marketing survey 1) Create a marketing research survey with a minimum of 10 questions 2) Develop a statement of the problem that you are researching Marketing plan idea Mobile phones usage has become so rampant that almost everyone owns one in the modern world. When developing a mobile phone marketing plan, it is important to conduct some research. Penetrating the mobile phone market today is quite a challenge as the mobile phone industry is already crowded. The current market leaders in the industry include LG, Apple, HTC, Nokia, Motorola, and Samsung. Therefore, to differentiate one’s products from the market offerings, it is important to establish target segment and come up with a unique selling proposition for one’s product (Mullins and Walker). Target segment It is crucial to establish the target segment the phone upon which the phone will focus. It refers to making a decision on which demographic and technical specifications the product will concentrate (Mullins and Walker). For instance, young and technologically savvy population prefers a phone with exceptional features such as large storage space, and excellent camera resolution. A mobile phone with basic features, on the other hand, would appeal to the old demographic who desire simple devices. The market niche for this product will be the young and mobile-savvy consumers. Unique selling proposition Unique selling proposition (USP) refers to the marketing statement one will utilize in selling the product to the target segment. USP pinpoints to a customer what is exceptional or different concerning a given product (Mullins and Walker). The USP for this mobile phone marketing plan will be through the use social media to engage customers where they will be offered discounts based on their frequency of signing in and sharing the information concerning the product. By creating rewards based on the frequency of a customer’s visits to the product website and sharing the same on social media, the business will become increasingly visible to increased internet users on the social platform. References Mullins, John W and Orville C Walker. Marketing management : a strategic decision-making approach . New York: McGraw-Hill, 2013.