marketing

Topic: marketing Order Description research report Assessment Task 1: Individual Research Report Assessment Details: Research and examine the organization that you work for, or are familiar with. You will need to identify and analyse the fundamental issues in marketing that relate to the specific business. At a minimum, your report must address the following issues: 1- A definition of the customer’s needs, wants, demand, product and market identified for the organization. 2- A discussion of the orientation the company exhibits toward the market place. 3- The major competitive issues facing the firm (for instance, the nature and level of competition, competitive strategy profiles, regulations, etc.). 4- Segmenting, targeting and positioning issues relating to the organization. Please note: The following company types are not permitted as subject material for this assessment: - Multinational fast food companies (ie McDonalds, KFC, Hungry Jacks, etc) - Multinational beverage companies (ie. Coca-Cola, Pepsi, Starbucks, etc) - Multinational sporting apparel companies (ie. Nike, Adidas, etc) - Multinational personal electronic companies (ie Apple, Nokia, Samsung, etc) 2) Criteria used to grade this task: Please refer to the marking guide in the appendix below - A word limit of 2500 words applies. Chosen company will be here commonwealth bank Marking Guides Component Criteria Grade Demonstrated understanding of the topic through appropriate identification of the fundamental issues of marketing associated with the organization. 5% Demonstrates an extremely high level of understanding of concepts and identification of issues HD Evidence of substantial understanding of concepts and identification of issues D Evidence of a good understanding of concepts and identification of issues C Evidence of a basic understanding of concepts and identification of issues P Limited/no understanding of concepts and or issues MF F Analysis of the fundamental Issues of marketing associated with the organisation 15% Coherent and logical analysis, extensively supported by literature where appropriate HD Well organized and clear analysis soundly supported by literature where appropriate D Good analysis supported with literature where appropriate C Satisfactory analysis but not always supported by logic or literature where appropriate P No analysis and/or personal opinion, and no supporting literature where appropriate and/or logic MF F Evidence of appropriate reading and research to gather information 2.5% Demonstration of extensive, accurate and systematic reading and research that has allowed a thorough discussion of all aspects HD Demonstration of a high level of appropriate reading and research that has allowed a thorough discussion of all crucial points D Demonstration of a good level of appropriate reading and research that has allowed a thorough discussion of most crucial points C Demonstration of a reasonable level of appropriate reading and research with, some in consistencies P Unacceptable level of reading and research is demonstrated MF F Clarity of expression, citation of sources and adaptation of report format 2.5% Report is extremely well structured, cited, written and presented HD Report is well structured, cited, written and presented D Report is generally well structured, cited, written and presented C Report structure, citation, writing and presentation is satisfactory P Report is poorly written with frequent spelling and/or grammatical and/or citation errors, and/or poor structure, and/or poor presentation MF F Total:25%