Choose a current news event discussed in the media newspaper, magazine, tv or internet that focuses on aa marketing issue. This is worth 50 points.
- Briefly summarize the event in 1 paragraph.
- What issues does it raise?
- How does this event report to information in the textbook? Be very specific here. Make sure to bold at least 4-5 key terms/concepts from the class in your answer. Actually quote from the book and use properly formatted intext citations.
- What is your viewpoint?
- What are your recommendations for the company?