In marketing, the customer comes first. You can’t market to potential customers unless you understand their wants, needs, desires, state of mind, interests, income, and more. So why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?
If you were purchasing a car, which one of the following factors would most influence your decision to buy? Then let’s flip, it If a marketer knew this about you, how could he/she use this to better market a new car to you?
Price (or)
Color (or)
Style (or)
Status (or)
Discussion Response Requirements
For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer's Academic Integrity policy.
Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.
Reply to at least one classmate with at least four full substantive sentences.
Go beyond, "I agree. Great post." Provide substantive commentary about your classmates' posts
If you respond to multiple classmates, just one needs to meet these requirements, the rest can be shorter. The more posts you respond to, the more insights you are pulling from the class.
Full Answer Section
Some of the factors that influence customer decision-making include:
- The customer's needs and wants: What are the customer's needs and wants? What are they looking for in a product or service?
- The customer's budget: How much money is the customer willing to spend?
- The customer's past experiences: What has the customer's experience been with similar products or services?
- The customer's social influence: What do the customer's friends, family, and colleagues think about the product or service?
- The customer's emotional state: How does the customer feel about the product or service?
By understanding these factors, marketers can create marketing campaigns that are more likely to influence customer decision-making. For example, if a marketer knows that a customer is looking for a new car that is both affordable and stylish, the marketer can create a campaign that focuses on those two factors.
If I were purchasing a car, which one of the following factors would most influence my decision to buy?
If I were purchasing a car, the factor that would most influence my decision to buy would be
style. I am very particular about the way my car looks, and I would want to choose a car that I find aesthetically pleasing. I would also consider the car's
price, but it would not be as important to me as the car's style.
If a marketer knew this about me, how could he/she use this to better market a new car to me?
If a marketer knew that style was the most important factor to me when purchasing a car, they could use this information to better market a new car to me. For example, they could show me pictures of the car in different colors and styles, or they could take me for a test drive so that I could see the car in person. They could also emphasize the car's stylish features in their marketing materials.
Here are some other factors that could influence my decision to buy a car:
- Reliability: I want a car that is reliable and will last for a long time.
- Fuel efficiency: I am concerned about the environment, so I would want a car that is fuel-efficient.
- Safety: I want a car that is safe for me and my family.
- Features: I want a car that has the features that I need, such as a sunroof, heated seats, and a sound system.
How would a marketer use these factors to market a new car to me?
A marketer could use these factors to market a new car to me by highlighting the car's reliability, fuel efficiency, safety, and features in their marketing materials. They could also show me testimonials from other customers who have been satisfied with the car's performance.
Reply to classmate:
I agree with your classmate that price is an important factor for many people when purchasing a car. However, I think that style is also an important factor for many people, and that marketers should consider both factors when marketing a new car.
I think that marketers could use the information about price and style to create different marketing campaigns for different types of customers. For example, they could create a campaign that focuses on price for customers who are on a budget, and a campaign that focuses on style for customers who are more concerned with the way their car looks.
I think that by understanding the factors that influence customer decision-making, marketers can create more effective marketing campaigns that are more likely to influence customer behavior.