Description
About The Assignment
You work for a digital marketing agency and you've been asked to prepare a digital marketing plan and a PowerPoint presentation that will sell your plan to your client. In your plan, you will assess the competitive market for a fictional company and create a digital marketing strategy to achieve their business goals. Your plan will include a detailed monthly marketing schedule and a budget.
Please see the Company Details for Digital Marketing & Advertising Assignments (https://study.com/academy/lesson/company-details-for-digital-marketing-advertising-assignments.html) for essential information about the fictional company for this assignment. You will need to read it before beginning this assignment.
Market and Business Evaluation
In this assignment, you will evaluate the market situation and competitive landscape for EcoFresh. This process means performing a situation analysis, writing a digital competitive review, and identifying business goals and market objectives for EcoFresh.
Situation Analysis: Write a summary of the key market, environmental and competitive factors. Additionally, create 3 SWOT analyses - one for a potential direct competitor, one for an indirect competitor, and one for your own company. Length: 1000 words
Digital Competitive Review: Perform a focused digital marketing review of EcoFresh and their top three competitors. Length: 400 words
Business Goals and Marketing Objectives: Describe the plan's business goals and marketing objectives. Length: 150 words
As a reminder, you will not be able to complete this assignment without using the information in the Company Details for Digital Marketing & Advertising Assignments to generate your response for the Market and Business Evaluation section.
Second partYou work for a digital marketing agency and you've been asked to prepare a digital marketing plan and a PowerPoint presentation that will sell your plan to your client. In your plan, you will assess the competitive market for a fictional company and create a digital marketing strategy to achieve their business goals. Your plan will include a detailed monthly marketing schedule and a budget.
Please see the Company Details for Digital Marketing & Advertising Assignments for essential information about the fictional company for this assignment. You will need to read it before beginning this assignment.
Digital Marketing Strategy
For this assignment, you will use your analysis from the Market and Business Evaluation you completed in Assignment 1 to inform how you shape the digital marketing strategy for EcoFresh. You'll create a unique strategy to achieve EcoFresh's business goals and marketing objectives. Please write a report that contains the following sections:
Recommended Digital Strategy: Detail your recommended marketing campaign, including digital marketing and media strategy. Length: 250 words
Campaign Message: Describe and explain your digital campaign message. Length: 200 words
Editorial Calendar and Budget: Detail your recommended digital marketing activities by month, including creative, agency, and digital media with budget allocations. Include a sample of a one-month editorial calendar for next year. Length: 250 words.
Monitoring and Optimization: Describe how you will measure and improve digital marketing performance during the campaign based on KPIs and any other factors. Be specific, and provide a situational example that would prompt a change or optimization. Length: 200 words.
It is important that you explain the rationale for your recommendations. You must specifically address why you are recommending these strategies and tactics, why the client should believe your recommended digital marketing strategies, and why your implementation will be successful.
As a reminder, to complete this assignment you must use both your findings from the Market and Business Evaluation you completed in Assignment 1 and the information in the Company Details for Digital Marketing & Advertising Assignments(https://study.com/academy/lesson/company-details-for-digital-marketing-advertising-assignments.html)