Market Apportunity Assesment

Market Apportunity Assesment Order Description The selected company that needs to be assessed is seeChange attached is the link of the company and I will be providing project description and proposal SeeChange Health For making health—not health care costs—its top priority. By J. Lester Federer The simplest way to lower health care costs is also the hardest: encourage healthy behavior. That's the premise behind the insurance policies of SeeChange Health, which serves small employers and offers customers many discounts—depending on how healthy any one person works to be. "We know that can save a lot of money," says CEO Martin Watson. Before selling its own policies in 2010, it managed plans for larger insurers (which it still does). In one case, it incentivized 45% of diabetics to drop an average of 9 pounds, which led to a 19% drop in costs over two years. The company is now adding 2,200 members per month. In 2012, it says revenue increased sevenfold, to $54.2 million. That's healthy growth. link:http://www.fastcompany.com/most-innovative-companies/2013/seechange-health The project also includes Elevator Porch 5 slide presentation Initial Submission: Market Opportunity Assessment (MOA) To start the innovation project, students will learn how to tell the difference between a good idea in a casual conversation and a great scalable business opportunity. In this exercise, you will identify and define a market opportunity and present the opportunity in a report. Each student will create a 'market opportunity assessment' proposal in which you will analyse and describe your innovation opportunity. Proposals will be posted on the class website and open to 'review' among our fellow innovation funding students. Venture capital will be allocated among proposals reflecting market confidence in the innovation idea. This project is not intended to be a business plan for an innovation idea, but rather an investigation of the feasibility of an idea and viability of commercializing it. As such, your project should reflect an understanding of the core concepts that you have been taught in this course. It should also reflect a concerted analysis on your part to investigate the idea proposed. Key Deliverables You should identify an innovative business venture (new business, product or service) opportunity from the FastCompany innovation website and perform an initial analysis to understand whether, why and how your opportunity can be turned into a scalable business. In your written analysis, you should tell the "story" of your proposed innovation by addressing as much of the following as possible and appropriate to your specific innovation concept: Concept and Vision. Where did your idea come from (e.g., a new technology, another market)? Explain what the market opportunity is and what your solution might be. What makes your solution particularly compelling? How does it make meaning and the world a better place? Do you have personal experiences with this market? Is there existing intellectual property that you must license or new intellectual property you must develop in order to pursue this opportunity? Has anyone tried something like this before? If so, why did they fail or succeed, and why is the opportunity still attractive? Market Analysis. What industry or sector of the economy are you addressing? Why is this market attractive? What segment of the overall market are you pursuing? What market research data can be gathered to describe this market need? What are the total industry or category sales over the past three years? What is the anticipated growth for this industry? If this is a new market, what is the best analogous market data that illustrates the opportunity? Project the potential market size and growth for your opportunity. Customers and Customer Development. This is extremely important. You need to have a clear idea of who your target customer is. The only way for you to be able to do this is to "get out of the building" and speak with your potential customers. You will need to answer questions such as: What does the customer need? Why does the customer need it? What is the customer using today? What is the PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)