Managerial Decision Making Assignment

Order Description Jake Fearne, the manager of Garrett’s Magazines wants to launch a new cookery programme and is unsure as to where to air it. Three channels have expressed interest in the new programme: Mainstream channel: the programme could be launched on a mainstream channel (ie: offered through BBC/Virgin/Sky etc) Online channel: launch the programme on a television service which is only offered online (eg: Netflix, Amazon) Social Media channel: launch the programme only on social media, eg: YouTube The payoffs for each course of action depend on whether viewing figures are high, medium or low in the first year. The data in Figure Q1 gives the net payoffs (in £000s) for each course of action, given each state of nature. I WILL UPLOAD FULL TASK LATER!! PLEASE READ IT CAREFULLY IT INCLUDES TASK AND MARKING CRITERIA Figure Q1 Course of Action High Viewing Figures (H) Moderate Viewing Figures (M) Low Viewing Figures (L) Launch on a mainstream channel 600 400 -160 Launch on an online channel 500 220 120 Launch on a social media channel 180 160 140