Management Information System
From Spam to Viral Marketing from John Cleese
One B2B marketer used a lot of silliness to increase its Web traffic tenfold and generate
thousands of sales leads starting a viral phenomenon which went from a wacky idea to
revenue-generating success. This is one of the first examples of a successful viral marketing
Discuss the following questions using an organization of your choice:
1) Why is the Internet such an attractive marketing arena for businesses?
2) If you owned a business how would you use the Internet to attract customers?