Case Study 3: Driving Ari Fleet Management with Real-Time Analytics
Why was data management so problematic at ARI?
Describe ARI's earlier capabilities for data analysis and reporting and their impact on the business.
Was SAP HANA a good solution for ARI? Why or why not?
Describe the changes in the business as a result of adopting HANA.
Case Study 4: Zappos
Define SCM and how it can benefit Zappos.
Explain CRM and why Zappos would benefit from the implementation of a CRM system.
Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation.
Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers.
Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction.