Management

Management Find information for the followings CRAFT BEERS IN LUXEMBOURG Developments in science and technology (Chenchen) a) Current technology available (computers, machinery, tools etc.) b) Percentage of GNP invested in research and development c) Technological skills of the labor force and general population V. Channels of distribution (macro analysis) This section reports data on all channel middlemen available within the market. Select a specific channel as part of your distribution strategy for your marketing plan a) Retailers i) Number of retailers ii) Typical size of retail outlets iii) Customary markup for various classes of goods iv) Methods of operation (cash/credit) v) Scale of operation (large/small) vi) Role of chain stores, department stores specialty shops b) Wholesale middlemen i) number and size ii) Customary markup for various classes of goods iii) Method of operation (cash/credit) c) Import/Export agents d) Warehousing e) Penetration of urban and rural markets VI. Media This section reports data on all media available within the country or market. Select specific media as part of the promotional mix and strategy for your marketing plan. a) Availability of media b) Costs i) Television ii) Radio iii) Print iv) Other media (cinema, outdoor etc.) c) Agency assistance d) Coverage of various media e) Percentage of population reached by each of the media VII. Executive summary After completing the research for this report, prepare a two-page (maximum) summary of the major economic points and place it at the front of the report VIII. Sources of information IX. Appendixes