makerting plan

makerting plan Order Description Purposе: The purpose of thіs аssessment is to: ? Demonstrаte sound concept on the discipline ? Identify and analyse international marketing issues in the contemporary business world ? Identify and focus on possible solutions ? Provide recommendations that are ethically and culturally sustainable Description: Students will form into teams of 4 members in or before Week 4 and subsequently work on the assignment together. Each team will choose and, after gaining the lecturer’s approval, undertake research on a specific company and product/service and new target country market (note: one in which the company is not currently selling the designated product/service). Each team will subsequently submit a written report detailing a proposed international market entry strategy and marketing plan for that company, product/service and country market. The written report is due for submission in Week 11 and is limited to 2000 words (including Executive Summary but excluding Appendices and Reference List [Harvard style]; typed in 1.5 line spacing on one side only of single sheets of A4 using 12 pt size type with normal margins). Marking criteria will include: use of appropriate theory, quantity and quality of research, ability to build a credible argument, for your prescriptive recommendations as to what the firm should do; what your plan will cost and what it will return. Grammar, spelling, presentation and referencing will also be considered. A suggested format for this report and further guidance will be given by the lecturer in class and/or online. The report is worth 20% of the total unit mark. Each group will also make a visual presentation (eg using PowerPoint) of their proposed market entry strategy and marketing plan in the final class in week 12 9 (15 minutes + 5 mins class question and answer). The presentation is worth 10% of the total unit mark. Assessment criteria will include: quantity and quality of research and content and audience engagement generated. Further guidance will be given by the lecturer in class and/or online. PLEASE NOTE: Confidential peer assessment will be used at the end of each group assignment to ensure that all group members contribute equally and fairly to the assignment. All students will be required to rate the performance of their group members along with their own performance. Students’ grades for their performance in group assignments may be lowered by as much as 20% if other team members universally rate a student’s contribution to team success as ‘unsatisfactory’ or ‘poor’. Unless otherwise determined by such peer assessment, all members will receive the same group mark. Topics to be covered: ? International Marketing ? International economic and financial environments ? International cultural environment & consumer behaviour ? International marketing research ? International Market Segmentation & Positioning Market selection & entry strategies ? International product/service decisions Assessment length This report is limited to a maximum of 2000 words, excluding Appendices and Reference List [Harvard style]; typed in 1.5 line spacing on one side only of single sheets of A4 using 12 pt size type with normal margins. 15 minutes verbal presentation + 5 mins class question and answer