make a personal brand project
Order Description
create your own brand. The essay is in report format! you are welcome to present it in more creative ways. Remember, we are looking to see some evidence of implementation of your online brand strategy, so this needs to be communicated to us as part of your assignment submission.
This assessment option is not all that different from the above company report, however the product is YOU! Additionally, this option requires you to implement your online branding strategy. It is an ideal task for those students keen to build an online presence in order to enhance their employability in the near future. We are not going to be 100% prescriptive in the structure and approach for this assignment, however you are welcome to follow these broad guidelines as a suggested structure:
brand me
A current "situation analysis" - who you are, strengths and weaknesses
An analysis of the opportunities available to you, including a description of your target "customers"
A statement of your objective(s)
A "positioning" statement - how you want to be seen by your "customers"
Digital marketing strategies that will be implemented
A clear action plan, including timeframes and budgetary considerations
Some evidence of implementation of your plan (the more, the better!)