Lifestyle, Market & Industry Research

The task has TWO parts and you are required to respond to both. Ensure that the tone and structure of your document are appropriate for your audiences. Your company is in the healthcare sector and has developed three new ‘lifestyle programmes’ designed to help people reduce their risk of developing diabetes and heart disease. The company is planning a phased launch of the programmes and your Chief Executive needs to decide on which programme to launch first. The company’s research manager has suggested that a programme of qualitative research, using focus groups will help the company collect the information it needs for the CEO to make an evidence based choice.