Levi's Case

Levi's Case 1. Conduct a SWOT analysis of Levi’s. a. Analyze the strengths, weaknesses, opportunities and threats for Levi’s. Be detailed. Note: These should not necessarily pertain to the decision to join Wal-Mart; they should be more general than that. 2. Based on the “generic strategy” framework described in Chapter 5, how would you classify Levi’s strategy? Explain your choice using data and evidence from the case. 3. Answer the central question of this case. Should Levi’s sell jeans at Wal-Mart? Defend your answer using evidence from the case.